Line drawing of a piece of thread and a sewing needle.

About Georgie & Lottie

Sisters. Hand-painted canvases. Zero apologies for the thread stash.

Georgie & Lottie Co. is a modern needlepoint brand founded by sisters Alonsa Price Riddle and Natasha Price Sewell. It started the way a lot of good things do: quietly, and out of necessity. We picked up needlepoint when we needed something to slow us down. Something to do with our hands. Something that demanded presence in a way that a screen never could.

It worked. And then Alonsa started designing her own canvases. And then Natasha started thinking: people need to know about this.

So now they do.

Each canvas in our shop begins with Alonsa's original design and is brought to life by hand. No mass production. No generic motifs you've seen a hundred times. Just original artwork on mesh, made to be stitched, finished, and loved for a long time.

We named the company after our dogs. Obviously.

xo alonsa and natasha

Georgie and Lottie owners - Alonsa Riddle and Natasha Sewell holding their dogs

Two women laughing and talking at a round table with food and drinks during a daytime gathering in a bright, white room with white curtains and a hanging light fixture.

Meet the Sisters Behind Georgie & Lottie

A woman with glasses and blonde hair, wearing a white shirt, holding a piece of cross-stitch embroidery pattern in front of a blue background.

Alonsa is the creative force behind every Georgie & Lottie canvas. She designs each piece from scratch and has an eye for what's going to be beautiful to stitch and beautiful to display, which is a rarer combination than it sounds. Every design that exists in this shop came from her imagination first.

She's also a mom of three and a preschool director in Richmond, Virginia, which means she does all of this in the margins of a very full life.

Alonsa Price Riddle
Creative Queen - CQ

A smiling woman with short gray hair, wearing a green and white striped dress, gold jewelry, and holding a smartphone with earbuds against a blue textured background.

Natasha Price Sewell
Business Queen - BQ

Natasha handles the strategy, operations, and marketing side of G&L. She spent 13 years building her own creative business from the ground up, and she brings that same instinct for community and craft to everything Georgie & Lottie does.

She gravitates toward the cheeky canvases. The ones with a little something to say. She is a mom of three and splits her time between Washington, DC and Palm Springs, California with her husband, Mark.

What we actually believe

Needlepoint is not a grandmother hobby. It is a slow, satisfying, genuinely creative practice that deserves a brand with taste.

We came to it for our mental health and stayed because we fell completely in love. There is something about having a project in your hands, something that requires just enough attention to quiet everything else, that no wellness app has ever replicated. We built a brand around that feeling.

Georgie & Lottie is for the woman who has a strong aesthetic point of view and wants her hobbies to reflect it. She might be brand new to stitching. She might have a thread collection that has quietly taken over a closet. Either way, she's our person.

Our canvases are designed to be approachable without being dumbed down. Each design is hand-painted to guide your needle, so your first project can actually look like something you want to keep. The Stitch School resources and video content exist because we genuinely want you to finish the thing, not just buy it.